[KGVID]https://marcommnews.com/wp-content/uploads/2016/06/B-Launch-TV-60_0.mp4[/KGVID] B – a digital banking brand which breaks all the conventional rules – is launching with a high profile integrated brand campaign. The launch campaign for the new digital banking service, created by lead creative agency Karmarama, includes TV, direct response, content, online, digital, CRM & DM, PR, staff engagement and social. The 60-second […]
To mark the centennial of the RAF, award-winning branding agency, Coley Porter Bell has developed a new strategic and creative campaign proposition celebrating the oldest independent air force in the world. With a core target audience of millennials (13 – 24 years old), the campaign is entitled RAF100. Coley Porter Bell was charged with a brief […]
Specialist B2B PR and communications agency, Limelight has been appointed by industry leading, marketing technology provider, IgnitionOne to raise the profile of its digital marketing suite within the UK market and educate marketers on score-powered performance. With a global footprint of over 450 employees in 17 offices, across 10 countries, IgnitionOne is one of the […]
The popularity of social media channels as a tool to engage with employees is waning, according to a survey of over 500 Internal Communications (IC) professionals. The fifth annual Inside Insight market survey – carried out by the global recruitment specialist for corporate and marketing communications, VMA Group – found that less than half (43%) […]
Sony Music Entertainment have partnered with Craft London to launch an online campaign for Kygo’s new album, Cloud Nine, which was released on May 13th. Kygo – real name Kyrre Gørvell-Dahll – gained international recognition in 2013 for his remixes of popular songs including Ed Sheeran, Ellie Goulding and Passenger. He then went on to […]
Clash of Kings the popular mobile real time strategy game, has launched a brand experience and online content campaign to promote the game among new players in the UK. The activity, created and produced by Wasserman, launched yesterday evening, with 125 Knights taking to the streets of London to battle evil Lava Monsters. The campaign will […]
NHS Blood and Transplant has launched an augmented reality campaign supported by experiential activity to raise awareness of blood donations among potential donors. The campaign, ‘See the power of blood donation’, created by agency 23red, also highlights the life-saving power of blood donations and uses innovative augmented reality technology to encourage the public to offer […]
The “Bigger Than a Scar” campaign by Cheil Sao Paulo for Femama, the leading breast cancer prevention NGO for Brazil, was the first campaign to speak directly to women with mastectomies since the launch of the Pink October movement over two decades ago, with overwhelming success. For “Bigger Than a Scar”, which launched in 2015, […]
Award-winning brand agency, Lambie-Nairn, has revamped the look and feel of international news channel, Euronews. With a brief to modernise the brand whilst maintaining Euronews’ position as the number one European news provider, the new identity is set to roll out this evening (Tuesday 17 May) at 10 pm CET. Lambie-Nairn was tasked to create a […]
Cheil Spain and Samsung Electronics have developed a swimming cap incorporating the latest technology to help blind Paralympic swimmers detect when to flip turn at the end of a lane in the pool. ‘Blind Cap’, which has been developed in collaboration with the Spanish Paralympic Committee, is the first swimming cap equipped with a vibrating […]
