Sony Music Entertainment have partnered with Craft London to launch an online campaign for Kygo’s new album, Cloud Nine, which was released on May 13th. Kygo – real name Kyrre Gørvell-Dahll – gained international recognition in 2013 for his remixes of popular songs including Ed Sheeran, Ellie Goulding and Passenger. He then went on to […]
Clash of Kings the popular mobile real time strategy game, has launched a brand experience and online content campaign to promote the game among new players in the UK. The activity, created and produced by Wasserman, launched yesterday evening, with 125 Knights taking to the streets of London to battle evil Lava Monsters. The campaign will […]
NHS Blood and Transplant has launched an augmented reality campaign supported by experiential activity to raise awareness of blood donations among potential donors. The campaign, ‘See the power of blood donation’, created by agency 23red, also highlights the life-saving power of blood donations and uses innovative augmented reality technology to encourage the public to offer […]
The “Bigger Than a Scar” campaign by Cheil Sao Paulo for Femama, the leading breast cancer prevention NGO for Brazil, was the first campaign to speak directly to women with mastectomies since the launch of the Pink October movement over two decades ago, with overwhelming success. For “Bigger Than a Scar”, which launched in 2015, […]
Award-winning brand agency, Lambie-Nairn, has revamped the look and feel of international news channel, Euronews. With a brief to modernise the brand whilst maintaining Euronews’ position as the number one European news provider, the new identity is set to roll out this evening (Tuesday 17 May) at 10 pm CET. Lambie-Nairn was tasked to create a […]
Cheil Spain and Samsung Electronics have developed a swimming cap incorporating the latest technology to help blind Paralympic swimmers detect when to flip turn at the end of a lane in the pool. ‘Blind Cap’, which has been developed in collaboration with the Spanish Paralympic Committee, is the first swimming cap equipped with a vibrating […]
A first of it’s kind train is kick-starting its journey on May 16 from Delhi along with food enthusiasts Rocky Singh and Mayur Sharma hosting 40 different families over an 8-day journey across India. In today’s hyper connected world, family time has lost itself to mobile screens and television. Keeping this core insight in mind and […]
There are 781 million illiterate people worldwide who cannot even write their own names. How could UNESCO NGO Japan raise awareness and donations for this problem which is so difficult to feel ‘real’? Beacon/Leo Burnett Tokyo introduced ‘Donate Your Signature’ to let you experience the frustration of illiterate people for yourself by creating unwritable receipts […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/05/TALENT-FOR-HIRE-1080p_0.mp4[/KGVID] Research from the Oxford Humane Society tells us that less than 2 in 10 dogs are adopted from an animal shelter. All over the world, people tend to use breeders or pet stores instead of adopting from animal shelters. This behaviour is compounded by the preconception that shelter dogs are ‘damaged goods’. […]
Wanted Design and NYCxDESIGN invited Circus Family to create a custom-built interactive light installation for the official opening of NYCxDESIGN. In the artistic community of Industry City, the Circus Family team built an interactive LED installation, called Day & Night, exclusively designed to fit the exhibition space. During the day the pulsing light glow invited […]