Clarion predicts ‘Eatertainment’, Culinary-inspired décor and ‘Snackification’ to be big this Spring

Consumer and B2b communications agency, Clarion has launched its latest ‘Food For Thought’ sector report, providing valuable free-to-read bite-sized insights into the latest food and drink trends available here

Pulled together by its teams in London and Scotland using social listening, media intel and consumer insight, Clarion Communications has collated top tips, trends and case studies that will be shaping the rest of the year and beyond.

The latest report from the WPP-owned agency, serves up suggestions on how to take advantage of other channels – not just retail and foodservice, but even home décor. From ‘snackification’ to ‘eatertainment’, readers can find out all about the buzz words of the moment in the ever-evolving world of food and drink. Plus, there’s practical advice on how to help consumers discover the undiscovered, tap into new opportunities and build brand loyalty.

Managing Partner and Head of Growth Lynn Louca says: “As a bunch of foodies, we never miss an opportunity to get our teeth into what’s big in the world of food and drink. With the past few weeks jam-packed with trends reports, it was important ours wasn’t just another list of those things in vogue, but insights that operators and brands can actually action.”

If you want to know more, including how Clarion helps food-to-go, restaurants, FMCG, beverages and appliance brands such as Aldi, Chipotle, Jacobs Douwes Egberts, Kerrymaid and Unilever to name but a few, get in touch: hello@clarioncomms.co.uk

Source: Clarion Communications

  Agency, Clarion Communications, Report, Trends Report, WPP