Clarity PR expands team with appointment of Callum McCaig as Account Director

Clarity PR, which specialises in working with the world’s fastest-growing technology businesses, has expanded its team with the appointment of Callum McCaig as Account Director.

Callum joins Clarity PR’s growing team in London from fintech startup Curve, where he led communications and successfully managed its European launch. Previous to this, he worked with a range of VC-backed startups and global tech brands at Metia and Burson-Marsteller.

McCaig will oversee domestic and international client campaigns, help drive new business and support the senior management as the agency continues to scale-up internationally. Joining from a prominent fintech startup, he will also bring deep sector expertise to Clarity’s fintech offering.

Sara Collinge, UK Managing Director (MD) at Clarity PR said: “We’re truly excited to bring Callum into the team as we continue to build out the team and client base in London. Callum will add further strength and depth to our fintech, media and enterprise capabilities, and he brings experience gained from in-house at a growing scaleup that will be invaluable.”

“Clarity PR is an agency on a mission,” adds McCaig. “It is a bold, ambitious team who are uncompromising in their desire to build groundbreaking brands and work with the technology businesses whose ideas are shaping our future. After a hugely enjoyable year building Curve’s brand and launching it to the UK market, I’m excited to be bringing that experience to the talented Clarity team as the agency enters its next phase of growth.”

At the end of 2017, the company hired Alex Birch to the role of Head Of Client Services for the London office.

Source: Clarity PR

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