COLLABORATORS CONSULTING LAUNCHES AS STRATEGIC OFFSHOOT OF AWARD-WINNING BRANDING AGENCY THE COLLABORATORS

New strategic consultancy helps food and drink brands unlock their emotional advantage across brand and business.

Collaborators Consulting announces its launch today: a new brand and business strategy consultancy for food and drink brands, created as the strategic offshoot of The Collaborators, the Bristol-based, B Corp branding and design agency.

Collaborators Consulting formalises the strategic expertise built-up at The Collaborators over nearly two decades of working with start-ups, scale-ups and global food and drink brands – including Freja, Capsicana, Butcombe Brewing Co., Mr Kipling and Betty Crocker. As a dedicated consulting offer, it reflects growing demand from founders and marketing teams for deeper strategic clarity that connects brand, business and behaviour.

Alongside brand, comms and innovation agency experience, the team behind Collaborators Consulting are also founders of The Seed Fund, an early-stage food and drink accelerator programme. This dual perspective – working with brands as strategic partners and as mentors alongside industry heavyweights across all aspects of early business growth – has provided rare, in-depth insight into what it takes to truly succeed in the sector.

“Working with global brands, manufacturers, owner-founders, start-ups and scale-ups has shown us that the brands that win are the ones that understand not just what they stand for, but how they behave and why people care,” said Jayne Noblet, Founder of The Collaborators and The Seed Fund. “Collaborators Consulting is part brand strategy and part business strategy, helping food and drink brands build the foundations and emotional connection that will drive commercial performance.”

At the heart of the offer is Brand EQ, Collaborators Consulting’s proprietary framework inspired by the principles of emotional intelligence (EQ). Just as human EQ is about recognising, understanding, managing and influencing emotions in order to better connect with others, Brand EQ helps brands do the same.

By managing five interlocking dimensions across the Brand EQ framework, from purpose and values through to business operations and communications, brands have the opportunity to build deeper, more meaningful and more consistent relationships with people. This emotional alignment becomes a competitive advantage, guiding everything from culture and leadership to customer experience, brand expression and growth strategy.

Alex Ririe, Business & Brand Strategy Director at Collaborators Consulting, said, “We believe Brand EQ is a defining metric for brands seeking trust, connection and genuine cut-through in a market saturated with noise and cynicism. We often see brands applying emotional intelligence to one part of their brand, but when it extends across the entire brand and business it becomes a powerful driver of trust, alignment and long-term value.”

Collaborators Consulting works with purposeful food and drink businesses at pivotal moments. It turns seeds of ideas into brand reality, sets brands up to scale and supports established organisations through periods of change or reinvention.

The consultancy combines traditional project or retainer-based work with one-off strategic sprint workshops, designed as a flexible way for teams to quickly align, prioritise and move forward when facing complex brand and business challenges.

For more information, visit https://www.thecollaborators.com/collaborators-consulting/

Source: Collaborators Consulting

  Agency, Branding, Collaborators Consulting, Launch, The Collaborators