Two new spots just went live during the NFL playoffs on January 11th showcasing Game of Thrones and Housewives-esque scenery, where, let’s be real… there’s always drama.
With these two ads that showcase just how easy colon cancer screening is, Cologuard is leaving the drama behind so people can get back to living their glorious, best lives.
The campaign leans into humour to help breakthrough and reach people on what can be, for many, an uncomfortable topic.
Credits
FCB Health New York
- Kathleen Nanda, Chief Creative Officer
- Fabio Rodrigues, EVP Group Creative Director
- Daniel Mailliard, EVP Group Creative Director
- Jenner Sullivan, EVP Group Management Director
- Dana Greengross, SVP Group Director Production
- Luke Hughett, SVP Creative Director
- Sean Lee, SVP Creative Director
- Anna Burns, VP Associate Creative Director
- Cynthia Curry, VP Associate Creative Director
- Gillian DeRario, VP Management Director
- Jillian Ciferri, Senior Producer
- Marcus Doornbosch, Group Art Supervisor
- Steven Rojas, Copy Supervisor
EXACT SCIENCES
- Jeremy Truxal, VP Screening Marketing
- Collette Lee, Senior Director Consumer Marketing
Source: Cologuard
Cologuard Lets you Watch the Drama, Skip Screening Stress added by newsroom on
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