Conductor Productions Debuts 2023 Diet Season Creative Developed for Nutrisystem

Conductor Productions has debuted its Diet Season 2023 creative developed for  Nutrisystem®, a division of Wellful, Inc. and a leading provider of health and wellness and weight management solutions, according to Co-Owner Noah Lydiard. The new creative can be viewed here. Conductor has been working with Nutrisystem since 2021.

Lydiard expands on the latest assignment, “After an extremely successful multi-channel campaign including creative, production and post for broadcast and digital, we are pleased to showcase Nutrisystem’s 2023 diet season offering.”

Nutrisystem is continuing to advertise their science-based program that includes high-protein Hearty Inspirations Meals, a comprehensive health and wellness approach including one-on-one nutrition coaching, a state-of-the-art mobile app (NuMi®), convenient home delivery and a variety of programs for various customer segments, such as men, partners and women age 55+.

“We see a huge opportunity to reach men with Nutrisystem’s new FUEL® Shake and its SmartAdapt technology, a proprietary science-based formula designed for achieving optimal weight loss and learning how to maintain a healthy lifestyle. We aim to increase awareness for men who want to take control of their health and are looking to achieve their weight loss goals. We believe our marketing will convey that Nutrisystem is extremely easy to use, effective and convenient,” Lydiard adds.

Last year, we delivered 31+ broadcast spots and 24+ digital deliveries. Additionally, as the lead creative team, we continue to supply Nutrisystem’s other agencies with footage libraries to expand the work in multiple channels.”

Working with Nutrisystem’s Vice President of Creative, Jennifer Hartnett and her team, Conductor will be concepting and developing all of the 2023 diet season launch assets for their broadcast and digital/social rollout starting in December and continuing throughout 2023.

Source: Conductor

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