The Moment has been tasked with creating an integrated digital and experiential campaign aimed at increasing awareness and brand advocacy of Continental Tyres as a UEFA Euro 2016 sponsor, whilst highlighting the key message that Continental will be getting teams to the game safely, with all team busses in France being fitted with tyres from the leading German tyre manufacturer.
The campaign switches focus from national teams to grassroots by targeting fans of all ages, saying thank you to the unsung heroes who drive to and from Football matches of all levels across the UK every week.
Commenting on the appointment, Marketing Communications Manager, Peter Robb at Continental Tyres, said: “With 2016 set to be an incredibly busy year for Continental, we are really excited to kick-off this campaign for UEFA Euro 2016. With England, Wales, Northern Ireland and Republic of Ireland all qualified, this gives our brand a great opportunity for potential activation and engagement towards Continental Tyres getting you to the game safely.”
Mark Hawkins, Chief Executive at The Moment, added: “We are thrilled to have been appointed as the creative agency to lead Continental Tyres Euro 2016 sponsorship campaign. The tournament will be one of the most watched events ever, which we will use to elevate Continental Tyres’ presence in the market. Having won this pitch against several big agencies, it truly shows our intent to compete with the biggest names in the industry.”
The campaign will run across online, social, print and OOH.