Media Agency Group (MAG) has been appointed to deliver a 12-month multimedia plan to build and drive ticket sales for the Manchester and London Crystal Maze Live Experience, after a competitive pitch.
MAG devised a strategic plan to use a mix of traditional advertising (TV/Radio/out-of-home) and integrated digital campaigns via its division ‘Click Tap Media’, to engage audiences and drive footfall to the immersive experience, based on the exciting 90s TV show.
John Kehoe, CEO Of Media Agency Group said: “The Crystal Maze Live Experience is the ultimate physical and mental team challenge and an unparalleled visitor experience. Myself and the MAG team were huge fans of the TV show in the 90s and there is such nostalgia attached to the brand, that it was a great privilege for us to land an exciting brief, particularly over some extremely fierce competition. Our digital division ClickTap Media has specialist expertise across social, pay-per-click and programmatic and our team has worked collaboratively with our traditional advertising division to run a fully integrated campaign to attract corporates’ and individuals to the London and Manchester live experiences and to ensure we have a data-driven approach.”
Pollyanna Hall, Sales and Marketing Director at The Crystal Maze LIVE Experience, said: “Our attraction is all about fun, and it gives visitors a new way to engage and connect with one another; whether that’s colleagues, friends or family. With this in mind it’s imperative that our advertising campaign supports this and promotes what we do across multiple channels and to a diverse audience. MAG came up with some great initiatives and ideas, which made them the clear choice when it came to choosing advertising support.”
Media Agency Group has offices in MediaCityUK, Manchester and London. It combines industry insight, efficient thinking and innovative ideas to create highly effective advertising campaigns that connect brands with their audiences, powered by the industry’s most advanced cutting-edge, market research tools. MAG has divisions Click Tap Media, MAGnify and TVam.
Source: Media Agency Group