DACRE Advertising Agency Launch

DACRE Launches in London: a fresh agency model for brands in moments of change.

Alex Dixon, former Director at global agency DEPT, announces the launch of DACRE, a London-based advertising agency.

DACRE is founded at a moment of change in the industry when brands face an unpredictable, ever changing and complex landscape.

When consumers are increasingly turning to ad blockers and paid subscriptions to avoid advertising. The agency’s foundation rests on a simple but powerful premise: the brands that will define the next decade will be the ones that are real. The ones that listen. The ones that walk with us amongst our complex and messy lives.

“We’re seeing a fundamental shift in how brands need to interact with their audiences,” says Alex Dixon, DACRE‘s founder. “Brands play a small role in people’s lives. But that role should be enriching, educating, entertaining and honest.”

What sets DACRE apart is its distinctive positioning. Its new model creates a cocoon system centred around delivering long-term value back to clients. Mixing a consistent team of the industry’s top talent with the artist, designers and thinkers & doers of our time. Combined with a human led, tech enabled approach to creating. It’s mixing our own critical thinking, creative ingenuity, and emotional intelligence… all our glorious messiness with the machine of efficiency, greater effectiveness, and the ability to do more with less.

It’s in this tension, this moment of change, we will find new magic.

DACRE also uses a fresh outcome based commercial model. Mixing top-tier talent with tech/AI baked in and no rate cards. Moving from throwing bodies at problems to partnerships based on clear outcomes. Moving from selling creativity and big ideas to selling products built to deliver success.

For more information about DACRE and its services, visit https://dacre.agency/

Source: DACRE

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