Global socially-led creative agency We Are Social has appointed Dan Keefe as head of We Are Social Studios in London.
Leading a team of six, Keefe will focus on championing creative excellence and pushing filmmaking boundaries in social-first production at We Are Social Studios.
In 2022, its most successful year to date, the division produced campaigns for both its own clients and those of We Are Social, including Meta, McCain’s & Pepsi. Keefe will be tasked with building on this success by both strengthening relationships with the agency’s clients and growing the business beyond the existing We Are Social roster.
He will be responsible for delivering the agency’s production commitments in its 2023 Equity, Diversity & Inclusion Charter for Change, including ensuring fair representation of talent both on and off screen, and that at least one in three directors on projects are from an underrepresented group. Keefe will report to Lucy Doubleday, We Are Social’s managing partner.
Keefe joins We Are Social Studios from Coffee & TV where he was executive producer. Here, he developed the company’s evolution from a VFX company to an all-round creative studio, with clients including FOX, Nando’s and Vodafone. Prior to this, he co-founded BBH’s in-house production division Black Sheep Studios and led it to both financial and reputational success. Black Sheep Studios won a BAFTA for the short film ‘Home’ in 2017, and their work has won Cannes Lions, D&AD pencils and UKMVA awards.
We Are Social Studios is an award-winning production company set up in 2018 in response to the increasing amount of social first production being produced for We Are Social’s clients. Keefe replaces Jo Lumb, co-founder of We Are Social Studios, who left the company at the end of 2022.
Keefe commented: “Brands are increasingly opting for a more agile production model and this is something We Are Social Studios is perfectly placed to deliver. I’m looking forward to getting stuck into this amazing opportunity to lead a business that’s already got great momentum, working with and building upon an impressive roster of brands who want world class, social-first production.”
Lucy Doubleday, managing partner at We Are Social said: “We’re delighted to have Dan on board. His experience is a perfect fit for We Are Social Studios and he’s got the skills we need to accelerate the growth we’ve seen to date, and deliver on our broader commitments. Clients are already seeing the benefit of working with a team that has a vast experience of understanding people’s behaviour on social media; Dan will be able to tap into this to build We Are Social Studios’ reputation as a world-class production house amongst an even wider audience.”
Source: We Are Social