Future technologies and innovations will find a new, prominent home at DMEXCO: The “Future Park”, which will be opened for the first time in 2019, is located directly at the entrance of Hall 9.
Therefore, all visitors who make their way to the Congress Stage, will have to pass it. Innovators, visionaries and start-ups will be able to showcase products and services covering all relevant digital topics of the future on the new 7000 sqm area: from artificial intelligence and big data to mixed reality, smart technologies, mobility, IoT and blockchain.
In addition to the AdTech/MarTech and E-Commerce areas, which are already represented at DMEXCO, the Future Park offers the perfect environment for innovative technologies of established companies and start-ups from NewTech, PropTech and FinTech. All of them can present their products and services from the five verticals to thousands of interested trade visitors and will have the opportunity to network within the start-up scene. On one of the two integrated stages, start-ups can also pitch their innovations in front of a real audience and present cases in the future hub of DMEXCO.
On the Experience Stage, which is part of the Future Park and provides space for over 1,000 visitors, the motto is: Get inspired! On both days of the fair, visionaries and masterminds from all over the world will meet in the Congress Centrum Nord and open up their views for innovations and future trends in the digital sector with exciting demos and cases.
Another innovation at DMEXCO 2019: The previously independent DIGILITY, which used to take place in May on the Koelnmesse exhibition grounds, will become part of the Future Park. Since 2016 the congress fair for Digital Reality (Mixed Reality, 3D, Computer Generated Imagery and Artificial Intelligence) has provided a unique platform for the industry.
The content-related discussions on the topics and the exhibition will now be continued at DMEXCO, as digital reality is gaining in importance for almost every sector and industry today. Artificial intelligence, augmented reality and virtual reality have already been among the important trend themes at DMEXCO in recent years.
Dr. Dominik Matyka, Chief Advisor DMEXCO says: “Innovations by start-ups and future technologies of established companies are the engine of our economy. This will make the newly designed Future Park the birthplace as well as the platform for tomorrow’s products, services and technologies, which we can already experience today.”
Christoph Werner, Senior Vice President Koelnmesse and member of the DMEXCO Board adds: “The integration of DIGILITY into DMEXCO will enhance the platform for future technologies. The Future Park will also strengthen DMEXCO’s position as a leading national and international ecosystem for digital marketing and future topics.”
Stephan Noller, Vice President of the Bundesverband Digitale Wirtschaft (BVDW) e.V. commets: “Artificial intelligence and technologies such as Augmented and Virtual Reality as well as the Internet of Things (IoT) are the next evolutionary stage of the Internet – these developments shape the digital economy far beyond digital marketing. With the Future Park and the integration of DIGILITY in 2019, we are experiencing a preliminary highlight of the thematic advancement of DMEXCO initiated in recent years.”