Fireheart is a super-fresh, small-batch British coffee brand that’s as big on ethics as it is on character. Available via online subscription, carefully selected beans are roasted and posted to order. We came up with a bold, bright and disruptive identity that deliberately breaks away from the usual visual cues of coffee packaging. The F logo, made up of three simple geometric shapes, nods to the three founders. More than this, it provides the inspiration and building blocks for a really dynamic look and feel across all packaging and marketing.
“Working with the team at Buddy to build our brand from scratch has been fantastic. Their care and attention to detail was a constant throughout the entire design process from concept to final delivery. Mark, David and Buddy team were never more than a phone call or email away. We would highly recommend Buddy to any businesses in need of awesome design work.” – Russell Stinson, FOUNDER, Fireheart Coffee
Buddy worked with Darren Foley of Fly Consultancy on the strategic positioning.