FrieslandCampina UK has appointed Wayne Thompson as its new customer marketing manager. The appointment signifies a step change in approach from FrieslandCampina UK as it looks to partner more closely with the grocery retailers.
Wayne first joined FrieslandCampina UK in September 2017 from Sainsbury’s, where he was a buyer for bakery, cake and sweet treats. After spending six months as an account manager, he will now be responsible for developing and implementing the channel, customer and category strategy, and will report into marketing director, Will Jones.
Will says: “Wayne’s experience means he knows what buyers want to see, hear and know. His insight will be invaluable in empowering the team to deliver what our retail partners really want.”
Wayne added: “We have a fantastic set up at FrieslandCampina UK and as part of an international organisation with products in more than 100 companies, have a huge amount of experience and insight behind us, but retailers don’t always realise it. I plan on bringing the voice of the customer to the role and help the team to add value to the data we have available and drive category value.”
Wayne takes up his new role from March 2018.