Recruitment specialist Gabriele Skelton launches a new brand identity, complete with name change to Gabriele. Award-winning branding agency, Nalla created the refreshed brand identity designed to reflect and illustrate Gabriele’s highly personalised approach, whilst reinforcing the brand’s core value: ‘it’s about you, not us’.
Gabriele’s focus has long been on fostering lasting relationships with both candidates and clients, priding themselves upon guiding people through their entire career journey as opposed to simply filling job vacancies. The new bold and ‘human’ brand identity communicates their genuine commitment to helping members of the creative community achieve their ambitions, whilst celebrating the progressive and imaginative industry in which they specialise.
Vicki Young, Creative Director and founder of Nalla said: “Gabriele’s people are passionate about the ambition of others. We wanted to put the consultancy’s candidates and clients at the heart of the new branding. The new brand is focused on letting candidates choose what’s right for them, with vibrant colours and iconography encouraging them to build their own ‘identity’ as they select their experience and interests.”
Karina Beasley, Managing Director at Gabriele said: “It’s been a little over eight years since our last rebrand, and in that time the creative industry has evolved, as have we. What hasn’t changed is our approach. We remain passionate in our approach to recruitment with honesty, integrity, and years of industry knowledge.”
Beasley continued: “We approached Nalla because we like the team, its work and its approach – newer on the scene, fresh, digitally edgy but keeping design and brand at the forefront. Nalla has perfectly encapsulated our cheekiness and how we work in our new identity and website – one that shows we’re truly different from our peers.”