GRV Media appoints MatchFit to tell the story of the ‘best-kept secret’ in sports publishing

GRV Media, Europe’s largest independently owned online sports media business, has retained leading sports communications agency MatchFit to lead on B2B and brand communications.

MatchFit will elevate growth ambitions through storytelling around the GRV Media master brand, which operates a portfolio of more than 40 sports websites whose original content reaches tens of millions of readers each month. GRV Media’s AdTech division also provides monetisation, SEO, and tech services to an expanding list of clients.

With over 140 staff and content creators, GRV Media owns and operates a portfolio of over 40 sports websites covering a wide range of sports, including football, boxing, MMA, rugby, and more. Leading brands include hugely popular Manchester United fan-title United in Focus and MMA-focused outlet Bloody Elbow. 

Founded in 2002, GRV has quietly achieved substantial success, bucking industry trends to generate record revenue growth and profits. Alongside this publishing growth, GRV Media’s investment in its people and the future of sports writers through the innovative ‘The Writer Lab’ positions the business as one of the most forward-thinking in the industry. 

MatchFit will work closely with GRV Media’s leadership to amplify its brand presence in the B2B sector and elevate its leading sub-brands. 

Vic Daniels, Executive Chairman of GRV Media, commented: ”GRV Media is the best-kept secret in online publishing. We are a highly successful business that punches well above our weight. We have great people and produce great sports content. It’s about time the outside world got to hear about us, our vision and our values. 

We held meetings with several PR agencies and felt that MatchFit best understood our business and is well placed to help us achieve our objectives. I am looking forward to a long and fruitful partnership.”

Donald Parish, Co-Founder of MatchFit, said: “GRV Media is a fascinating business which is genuinely innovating within the sports publishing sector. Home to dozens of high-quality sports websites, it is time to blow the lid on the story of a growing business which has flown under the radar in recent years.

GRV Media’s ambition, personality and business ethics made them a really compelling client fit for MatchFit, and we look forward to the challenge of elevating their master brand and showcasing their top talent.”

The announcement comes at a time of significant growth for sports communications agency MatchFit, operating across the full spectrum of consumer and corporate sport for leading rights-holders and brands, including The FA, LiveScore, Manchester City, The LTA, LALIGA, Topps, The EFL, Blast and Blakely.

Source: MatchFit

  Agency, Appointment, B2B, Brand Communication, GRV Media, MatchFit