Hometown has boosted its senior team and strategic offering by appointing Don Larotonda as its first Strategy Director.
Larotonda has over 20 years of experience across a number of advertising disciplines, from communications and account planning to media buying. Prior to working at RKCR/Y&R, he worked at MindShare as Strategy Director for over four-and-a-half years. He has also worked at Agency.com and Posterscope.
Chris Jefford, Founding Partner, Hometown said: “Don has the cross-disciplinary skills all modern strategists need, encompassing digital, media, and branding, and we’re fantastically proud to have him on board to help shape our growing agency”
Larotonda said: “The guys at Hometown really bring together amazing collaborative talent and agile thinking around a client’s business. This, coupled with a speed of delivery I’ve yet to experience at any agency is what got me to sign on the dotted line.”