Horizon Organic with Agency Duncan Channon Launch First Organic Creamer Campaign

In a coffee culture dominated by creamers containing artificial flavors, stabilizers and hard-to-pronounce ingredients, Horizon Organic is taking a radically different approach: real dairy, organic ingredients, and nothing extra. The brand partnered with indie agency Duncan Channon to launch a national campaign introducing the first available USDA-certified organic coffee creamer. An expansion of their product portfolio, Horizon Organic is looking to welcome new households into their brand.

The campaign, “Kind of Amazing,” features two :15 spots that show how a simply crafted creamer can elevate everyday coffee moments. Told through warm, slightly surreal storytelling, the work treats flavor as more than functional; it’s a trigger for the tiny, specific moments it carries with it. A sip of Golden Caramel or Chantilly Sweet Cream sets off a whimsical chain of association beyond the mug, drifting into memories of elegant desserts, cozy mornings, and those “oh yeah, that feeling” moments that are instantly recognizable. Grounded in just four ingredients, the campaign lets each cup of coffee quietly unlock something bigger than itself.

Long known for family and kid-focused marketing, Horizon Organic is entering coffee culture at a moment when viral TikTok ‘at-home coffee rituals’ are thriving and consumers are scrutinizing labels more closely than ever. Instead of the exaggerated humor or overly polished lifestyle cues common in the category, Duncan Channon encouraged the brand to challenge expectations by leaning into its proudly wholesome roots with a wry, tongue-in-cheek edge. The resulting work highlights the simplicity of four organic ingredients with charm and self-awareness, allowing the brand to stand out by being both unabashedly earnest and quietly unexpected.

The campaign introduces Horizon Organic Real Dairy Creamers in three flavors: Homestyle Vanilla, Chantilly Sweet Cream, and Golden Caramel, and will run through Q3 2026 across streaming TV, paid social, display, custom content, and OOH.

Source: Duncan Channon

  Advertising, Campaign, Duncan Channon, Horizon Organic, Marketing, Organic