Hovis announce Mark Brown as the new Chief Marketing Officer

To support the acceleration of growth for the iconic bakery brand, Hovis, the business has newly appointed Mark Brown as its Chief Marketing Officer.

Mark brings with him a vast and varied knowledge of the food industry, having held Senior Marketing positions at Kraft Foods, Kerry Foods and General Mills. At General Mills he most recently was the Marketing Director Europe and Australasia, whilst also having global responsibility for the Old El Paso and Snack Brands.

Mark Brown, Chief Marketing Officer, Hovis commented: “I’m delighted to join Hovis as the company’s first Chief Marketing Officer. It’s a pleasure to be joining one of the nation’s most loved brands. I’m looking forward to working together with the team to focus on the growth of the brand, with some exciting plans in the pipeline.”

Speaking of the new appointment, Jon Jenkins, CEO, Hovis said: “Mark brings with him the right experience and leadership qualities to help drive the brand forward. I look forward to working with him to unlock the full potential in the market for Hovis and our customers.”

Source: Hovis

  Appointment, Chief Marketing Officer, hovis, Mark Brown, Marketing