Kith&Kind Appointed as UK PR Agency for SITA

Independent PR agency Kith&Kind PR has been appointed by SITA as its UK public relations partner, following a competitive pitch process.

Under the new regional remit, which began in November 2025, Kith&Kind will lead SITA’s UK PR activity, supporting corporate communications, B2B and product-led storytelling, and executive profiling. The partnership is designed to strengthen SITA’s reputation in the UK market and reinforce its position as a global leader in transport tech.

Kith&Kind’s brief includes delivering a proactive corporate press office, driving consistent and high-quality media coverage, supporting product and business announcements, and building a clear, measurable PR rhythm. The agency will also focus on increasing executive visibility and thought leadership, ensuring SITA remains ahead of industry trends across aviation, transport technology and innovation.

The PR strategy will be underpinned by a set of defined strategic pillars, including proactive media relations, corporate profiling, B2B and innovation communications, and creative activations designed to create meaningful connections with key industry audiences.

SITA is the air transport industry’s tech engine, making travel safer, easier and more sustainable. From the earliest days of commercial aviation to today’s digital frontier, it has connected the industry and powered every major leap forward. Serving around 2,500 customers, SITA technology supports over 1,000 airports and more than 19,600 aircraft worldwide, while helping more than 70 governments balance secure borders with smooth passenger journeys. Behind the scenes, SITA enables 45–50% of the industry’s data exchange, keeping the global air transport network running smoothly and reliably.

Chloe Walden, Senior Partner at Kith&Kind PR, said: “SITA plays a critical role in keeping the global transport ecosystem moving, often behind the scenes but at an extraordinary scale. Our focus is on building a strong, consistent UK media presence that reflects SITA’s expertise, innovation and long-standing commitment to the industry. This is about clear storytelling, credibility and ensuring SITA’s voice is part of the conversations shaping the future of transport technology.”

Kith&Kind PR is an independent communications agency specialising in B2B and B2C PR strategy across sectors including travel, transport and logistics, food and beverage, FMCG, professional services, health, hospitality and leisure. The agency combines PR and digital expertise to deliver integrated, strategically driven campaigns across traditional and contemporary platforms.

With a partnership-led approach, Kith&Kind works as an extension of its clients’ teams, bringing together press office excellence, corporate communications, creative activations and digital services to build reputation, drive engagement and deliver measurable results.

Source: Kith&Kind PR

  Agency, Appointment, Kith&Kind PR, PR, SITA, UK