Lidl Launches New Futuristic Christmas Ad, Showing Customers It Will Always Be Lidl On Price
Lidl Launches New Futuristic Christmas Ad, Showing Customers It Will Always Be Lidl On Price
Get The Nook Lidl Christmas Jumper Now Available In Animal Crossing
· Lidl’s new campaign will see shoppers able to access the must have knitwear virtually through Animal Crossing · Available to download for free from today to coincide with the recent in game Winter Update · The campaign was concepted and produced by Lidl's retained social media agency, We Are Social
Hot on the heels of the news of Lidl’s branded Christmas jumper launch, the retailer announces that shoppers can also access the jumper free of charge virtually through Animal Crossing, 2020’s hugely popular Nintendo Switch game. The campaign was concepted and produced by Lidl’s retained social media agency, We Are Social and launches to coincide […]
Lidl Premieres New Christmas Ad On Twitter, Parodying Traditional Retailer Campaigns
Lidl premiered its new Christmas advert on Twitter’s ‘First View’ feature · The hotly anticipated ad is a witty parody of the traditional, often unrealistic, formula that other adverts are known for, and shows customers a Christmas that they really can believe in · The campaign will have its first TV showing during tomorrow’s ‘I’m a Celebrity Get Me Out of Here’ premiere
Lidl revealed its highly anticipated Christmas ad on Twitter’s ‘First View’ feature, ahead of a full TV launch during ‘I’m a Celebrity Get Me Out of Here’ premiere. Building on the success of Lidl’s Christmas campaign last year Big On a Christmas you can believe in, this year’s advert uses an amusing parody in an […]
LIDL Appoints We Are Social As New Retained Social Agency
● We Are Social will be responsible for Lidl’s social media marketing, influencer marketing and community management ● The appointment follows a competitive pitch process
Lidl GB announces the appointment of its new retained social agency, We Are Social, following a competitive pitch as the retailer sought to explore new multichannel support. The team will be led by We Are Social’s Business Director Kelly Cross and Account Director, Richard Burgess with the agency responsible for all of the retailer’s social […]
You Can Now Open a Lidl Micromarket in Your Home
Lidl is a challenger brand in Sweden, competing against grocery-giant duopoly ICA and Co-op. To grow eight percent year over year, while the category only grew three percent, Lidl has relied on creativity rather than large marketing spend. In a new campaign called Lidl Micromarket, the brand asks customers that love Lidl to open-up “shop” inside their home. By inviting friends who are sceptic about Lidl’s […]
Lidl UK Launches AI Wine ChatBot Giving Customers Expert Wine Knowledge & Recommendations
Lidl, the UK’s seventh largest retailer, has launched its first fully-automated, AI-powered, Facebook Messenger chatbot to help UK customers select the best wine whatever the meal or moment. Users simply type in a wine question and voilà, the answer appears! Lidl’s new chatbot – named Margot – will perform the role of shoppers’ virtual wine […]
Lidl partners with Brian Blessed to launch the first game on Facebook Camera in the UK
Lidl UK has launched the first supermarket game to be played through the Facebook Camera app in the UK. The launch forms part of Lidl’s Christmas campaign in 2017, as the brand continues to build consumer engagement and relevance. The ‘Emojional Rollercoaster’ game is available on the Facebook Camera app, which users can instantly access […]
Lidl UK Launch New Christmas Advertising Campaign “Every Lidl Thing For Christmas”
Lidl UK will tonight premiere its much anticipated 2017 Christmas advertising campaign, which is designed to showcase the retailer’s seasonal range under the slogan ‘Every Lidl Thing For Christmas’. Using insight from consumer research, the UK’s fastest growing grocery chain has created a multi-channel and multi-execution campaign to engage all the various festive personalities throughout […]
A Lidl Flavour To Savour Lidl’s Latest Advert Focuses on Wine Provenance and Quality to Win Over Wine-Sceptics
Lidl UK premieres the latest advert in its #LidlSurprises campaign which will focus on telling the quality, provenance and price story behind its wine range. Created by TBWA\London, the new advert makes its debut tonight at 19:15 during Emmerdale, and on 20th October during the ad break in Cold Feet at 21.30, reaching an estimated 12 […]
Lidl Launches Easter TV Campaign with All the Trimmings
Lidl, Britain’s fastest-growing supermarket, unveiled its 2016 Easter TV ad campaign on March 6 during the first break of ITV’s brand new period drama Doctor Thorne. Designed to highlight its full range of delicious, great quality and low-priced products, the campaign encourages families to choose Lidl for their entire Easter weekend shop. Lidl’s Easter campaign, created […]