In a world where loyalty programmes are often transactional and perfunctory in nature, ignis were briefed to support the Marriott Rewards programme and communicate its unique ‘Moments’ offering.
ignis were tasked with demonstrating that the Marriott Rewards loyalty programme offers much more in addition to hotel stays. Members are given the opportunity to put their points towards exclusive money-can’t-buy experiences. From Master Chef cooking classes to Golf lessons with PGA professionals or trips to the Super Bowl these ‘Moments’ really are the crème-de-la-crème of brand experiences #MembersGetIt #RewardsPoints
To raise awareness of this, Facebook users will be given the opportunity to win 40,000 Marriott Reward points on 31st January 2018 throughout the day. Enough to buy a hotel stay or a Marriott Rewards Moment.
To launch the campaign, one Marriott Reward’s Member and NFL fan was recently surprised at BBC Studios with an all-expenses paid trip to the Super Bowl in Minneapolis, USA. The video features winner Lee joining Osi and Jason on set as a ‘special guest’, only to be further surprised with tickets to the 2018 Super Bowl. The full video will be broadcast across Marriott Rewards social channels and UNILAD on 31st January 2018. By commenting on the video with their own ideas and using hashtag #MembersGetIt, viewers will be in with a chance to win points to put towards their exclusive Marriott ‘Moments’.
Andrew Watson, Vice President Marketing, Europe, Marriott International said, ‘ignis have provided us with a great opportunity to strengthen our partnership with the NFL and engage with our members in an exciting and relevant way’.
Lauren Fitzgerald, Manger, Portfolio Partnership Europe said, “We worked in partnership with the NFL to create authentic content featuring a real Marriott Rewards Member. For us it was essential to capture a genuine moment of surprise and delight. We’ll then look to recreate some of that feeling every hour on 31st January by awarding a substantial amount of points to lucky winners on Facebook.”
Nick Peters, Executive Creative Director at ignis said, “We are immensely proud of the campaign we have created with Marriott. The video and social activity demonstrates that by utilising partnerships effectively you can create inspiring content that will communicate the fantastic Rewards offering to a broad audience.”
Source: ignis
Marriott Rewards kick-off 3,000,000 points giveaway in the lead up to Super Bowl LII added by newsroom on
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