New Work from Preacher, RSA Films and Director David Dobkin Kicks off NFL Season Comcast’s Xfinity has reunited comedy icons Owen Wilson and Vince Vaughn with director David Dobkin to kick off the fall sports season and launch the best destination for sports viewing and streaming. Nearly 20 years after Wedding Crashers first premiered in theaters, the […]
Campaign Brings Together Unexpected Duos Celebrating that “It’s Good to Be Right” PrizePicks, the largest daily fantasy sports operator in North America, kicked off football season with the premiere of a star-studded commercial series titled “It’s Good To Be Right.” The campaign features a roster of bold personalities including Super Bowl champion Marshawn Lynch, actor Adam Devine, comedian Drew “Druski” Desbordes and […]
Toyota Reveals Second Big Game Ad With Three Celebrity Teasers
Leading insurance provider Progressive, and Arnold Worldwide have unveiled a new campaign featuring record-setting Cleveland Browns quarterback Baker Mayfield, for a new interpretation of an athlete-brand partnership. As part of the holistic marketing partnership, Mayfield and his new wife, Emily Wilkinson, will become the newest members of Progressive’s acclaimed “network” of marketing campaigns and characters […]
Reebok and NFL star JJ Watt are embracing negativity and set-backs in this new campaign, to celebrate the third iteration of the JJ Watt Reebok sneaker. In this 60” spot, we see JJ Watt faced with the many set-backs he has endured over his career – from the uproar from Texan fans when he was […]
Mitchell & Ness announced it has signed a new international partnership with the National Football League (NFL). The deal starts from the 2018 season and is in addition to the brands existing license agreements with The National Basketball Association (NBA) and MLS (Major League Soccer). The NFL license agreement runs for two years across Europe and […]
Wasserman, the global partnerships and activation agency, is helping The National Football League (NFL) take over one of London’s most iconic locations this Saturday (September 8), as it celebrates the start of the 2018 season with ‘NFL Kickoff on Piccadilly’. The free event will see Piccadilly closed to traffic as it becomes a hub of […]
“Believe in something. Even if it means sacrificing everything.” Nike is backing former NFL quarterback Colin Kaepernick, the American footballer who famously began ‘taking a knee’ during the US anthem in order to protest police violence against African Americans and racial injustice. On September 3, Kaepernick tweeted out a monochrome image of himself bearing […]
In a world where loyalty programmes are often transactional and perfunctory in nature, ignis were briefed to support the Marriott Rewards programme and communicate its unique ‘Moments’ offering. ignis were tasked with demonstrating that the Marriott Rewards loyalty programme offers much more in addition to hotel stays. Members are given the opportunity to put their […]
Callaway Golf presents the epic finale to VICE Media produced series Golf Lives, which brings together two Houston locals, friends, and bona fide legends on the golf course in a tête-à-tête. Rap icon Scarface and former NFL star Arian Foster built their careers in the studio and on the field, polar opposite worlds indeed, but find […]