Mars, Incorporated Regain The YouTube FAB Brand / Marketer Of The Year Award

Mars, Incorporated have once again been named The YouTube FAB Brand / Marketer of The Year at The 20th FAB Awards, bagging a phenomenal 13 nominations across the various categories.

The Food and Beverage giant, who have won this title twice before since its introduction in 2013, were handed the award on the 24th of May at the exclusive Hurlingham Club in London, along with the other winners at The 20th FAB Awards.

This was the only Award at FAB, that is publicised in advance and is based on the number of nominations that Mars achieved during the judging sessions. The calculations included performance at both the Creative and Effectiveness Awards.

Mars were recognised for work done for a number of their brands such as: Snickers, Wrigley’s, Pedigree and M&M’s.

The FAB Awards President N. Nayar said: “Mars, Incorporated have been consistently FAB for a number of years now and its no coincidence that our Judges have again recognised some of their truly outstanding projects across various categories. They have been creatively excellent across a number of their brands, earning several nominations at The 20th FAB Awards, and making them worthy winners of The YouTube FAB Brand / Marketer of The Year Award.”

The YouTube sponsored award was previously won by McDonald’s, who were the winners later year, and KitKat.

A full list of Mars’ nominations and wins can be seen here.

The FAB Awards is an International Awards programme focused entirely on work done for Food and Beverage brands. Celebrating their 20th year, The Awards has taken entries from many Clients, every leading Agency Network, and many important Challenger Agencies from over 60 countries around the world.

The Awards Ceremony on May 24th at the Hurlingham Club was once again be preceded by The FAB Forum, which is sponsored by YouTube.

The thought leadership session brings together brands, creatives, media and tech to shine a light on thought leadership and innovation from the Food & Beverage industry.

Source: The FAB Awards

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