The Food and Beverage giant, who have won this title twice before since its introduction in 2013, were handed the award on the 24th of May at the exclusive Hurlingham Club in London, along with the other winners at The 20th FAB Awards.
This was the only Award at FAB, that is publicised in advance and is based on the number of nominations that Mars achieved during the judging sessions. The calculations included performance at both the Creative and Effectiveness Awards.
The FAB Awards President N. Nayar said: “Mars, Incorporated have been consistently FAB for a number of years now and its no coincidence that our Judges have again recognised some of their truly outstanding projects across various categories. They have been creatively excellent across a number of their brands, earning several nominations at The 20th FAB Awards, and making them worthy winners of The YouTube FAB Brand / Marketer of The Year Award.”
A full list of Mars’ nominations and wins can be seen here.
The FAB Awards is an International Awards programme focused entirely on work done for Food and Beverage brands. Celebrating their 20th year, The Awards has taken entries from many Clients, every leading Agency Network, and many important Challenger Agencies from over 60 countries around the world.
The thought leadership session brings together brands, creatives, media and tech to shine a light on thought leadership and innovation from the Food & Beverage industry.
Source: The FAB Awards