McDonald’s Ups the Ante on Mobile Gaming with Frosty New Adventure on McDo+ App

Created by Razorfish and designed and developed by makemepulse, ‘Course Givree’ allows players to dash down the snowy slopes of McDonaldland to win exclusive prizes only available through the app

Building on the success of its McDo+ app which was launched in 2025, McDonald’s France is pushing its mobile strategy further with a new gaming experience.

‘Course Givree’ – meaning Frosty Race – is a fun, fast paced gaming experience which transports players into McDonaldland, the brand’s iconic imaginary universe created in the 1970s, and brought to life by legendary mascots including Grimace, Hamburglar, Birdie, and the Fry Kids.

The game was created by Razorfish and designed and developed by makemeplay, the gaming arm of creative tech studio, makemepulse, and puts players in the role of Grimace – the lovable purple character and true pop culture icon – as he hurtles down the snowy slopes of McDonaldland on a snowmobile.

The objective is simple: achieve the highest score by collecting as many blueberries as possible, the signature ingredient of Grimace’s milkshake. The more berries players collect, the more points they earn – and the more valuable seconds they unlock for the spectacular ‘Mega Jump’ bonus phase, allowing them to scoop up an avalanche of milkshakes.

But the descent is anything but smooth. To stay on track, players must demonstrate sharp reflexes and precision to dodge giant ice balls, frozen holes, signs, and slippery caramel streams scattered along the way.

Each week, player engagement is rewarded. Strong performances on the slopes of McDonaldland can be converted into tangible rewards, with exclusive prizes available only through the McDo+ app.

With over 14.5 million downloads in France and 450,000 daily unique users on the McDo+ app, McDonald’s leverages digital tools to streamline the customer experience both online and in restaurants — through innovative features such as geofencing for click & collect or table service ordering via the app.

The Digital Management Team at McDonald’s France said: “We are offering our customers an interactive experience that goes beyond the simple transaction. Course Givrée allows us to embrace our consumers’ cultural codes through our iconic mascots, while sustainably increasing engagement with our digital platform.”

Nicolas Rajabaly, co founder & CCO makemepulse added: “With Course Givrée, the ambition was to create something simple, joyful and instantly playable but built with real care. McDonaldland already has such strong cultural equity, so the opportunity was to translate that into mechanics that feel fun, rewarding and true to the brand. When mobile gaming is done right, it becomes more than entertainment it becomes a reason to come back.”

Source: makemepulse

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