MMB Perks Up With BIGGBY® COFFEE

BOSTON… BIGGBY^® COFFEE, headquartered in East Lansing, Mich., has tapped MMB to help craft their brand strategy and digital content for their full contingent of 350-plus cafes across the Midwest and South, according to MMB Managing Partner, Chad Caufield.

Working with BIGGBY^® COFFEE President, John Gilkey, MMB will tap into the BIGGBY^® COFFEE brand differentials that make them unique. “BIGGBY^® has a farm-direct trade with coffee farmers: putting name, a face, and a place to every kilo of coffee they buy. They are focused on helping their franchisees, baristas and Home Office employees create a life they love through a supportive and progressive work culture, all while serving fun, innovative beverages in an unpretentious and friendly environment,” according to Caufield.

MMB Chief Strategy Officer, Scott Lukas, adds, “BIGGBY^® COFFEE is truly a modern specialty drinks company.  Their vision regarding drinks, people and culture will define the next wave of the category.  We’re honored to help them accelerate their growth by rolling out BIGGBY^® COFFEE across America.”

MMB will work with the BIGGBY^® COFEE team on determining the best path forward with media planning and buying.  BIGGBY^® COFFEE chose MMB after a review and billings were not disclosed.

BIGGBY^® COFFEE was started with a single store on March 15, 1995. One year later, and on the cusp of opening a second location, Bob Fish and Michael McFall, on a handshake and $4,000, decided to franchise the concept. The brand’s cultural values of Make Friends, Have Fun, B Yourself and Share Great Coffee help coffee-lovers and the coffee-curious alike benefit from a less pretentious and fun approach to the standard gourmet cafe paradigm. The “Big ‘B’” on the orange background caught on, and today BIGGBY® COFFEE has 350-plus cafes across many states, including Tennessee, Michigan, Ohio, Indiana, Illinois, North Carolina, South Carolina, Wisconsin, Kentucky, Idaho, Georgia and Florida. More information: https://www.BIGGBY.com or www.BIGGBYfranchising.com.

MMB is an independent, full service, omni-channel marketing communications agency with a roster of clients that include Gulf States Toyota, Yale New Haven Health, Northern Trust, ALS Association, Foster Grant, Hannaford Supermarkets, Lymphoma & Leukemia Society, to name just a few. MMB integrates brand and performance expertise, bridging the gap between compelling storytelling and measurable results. This streamlined approach ensures brand consistency, optimized performance, and more effective campaigns, leading to maximum ROI and more efficient, action-driven marketing. More information is available: www.mmb580.com.

Source: MMB

  BIGGBY® COFFEE, Branding, Marketing, MMB