Multilocal appoints Zach Rosen’s Supernova to lead US operations

Ad tech veteran’s consultancy to drive growth for the audience curation specialist in the US market

Multilocal has appointed industry veteran Zach Rosen as Fractional General Manager to lead its expansion into the US market. Zach, Founder and Principal at the ad tech growth consultancy, Supernova, brings over fifteen years of experience in driving revenue and building partnerships at leading companies in the industry.

Prior to founding Supernova, Zach served as VP and Head of North American Publishers at LiveRamp, where he delivered addressable outcomes for publishers, CTV platforms, and channel partners. He also held the role of SVP of Global Supply and Partnerships at Yieldmo, and spent nine years at Index Exchange, where he played a key role in advancing header bidding and tag management wrappers. In 2013, he established Index Exchange’s US headquarters and built revenue-generating partnership teams across eleven major markets in North America, EMEA, and APAC.

Commenting on the role, Zach said: “I founded Supernova with the mission of driving more equitable outcomes for publishers and advertisers in the face of signal loss and inefficiency, and I’m thrilled to join a company who is actively committed to addressing these challenges. Curation has the potential to solve many of the issues impacting the open web, and Multilocal is leading the charge. I look forward to engaging with brands, agencies, trading desks, and publishers to demonstrate how audience curation can benefit the entire digital advertising ecosystem.”

James Leaver, CEO at Multilocal, added: “Zach is an invaluable addition to our business. He brings a wealth of experience, and his natural ability to connect people and solve problems aligns perfectly with our mission to support the open web with tools and solutions that foster a thriving, efficient, and privacy-safe ecosystem. We’re thrilled to have him on board.”

Source: Multilocal

  AdTech, Agency, Appointment, Fractional General Manager, multilocal, Zach Rosen