Pagel Colin and Thomas Bailly join the business as it continues to expand availability of its Authentic Audiences Utiq, the European adtech company with a fully consented, privacy-compliant, telco-powered first-party identifier, today confirms the appointment of two adtech industry leaders into key business roles, with Pagel Colin joining as Director of Global Clients and Thomas Bailly […]
As part of Utiq’s collaborative business model and industry approach, it aims to achieve ubiquitous availability of its Authentic Audiences Utiq, the European adtech company with a fully consented, privacy-compliant, telco-powered first-party identifier, today confirms that it has achieved scaled supply-side integrations with many of the industry’s leading SSPs and inventory partners in its first […]
ECN, a world leading digital out of home office media publisher, today announced a new partnership with VIOOH, a premium global digital out-of-home (DOOH) supply-side platform. This expands VIOOH’s global footprint to premium office buildings across the UK, France and Germany. VIOOH, with its advanced technology platform and global footprint, seamlessly connects buyers and sellers […]
It delivers campaign results across awareness, consideration, preference and action intent via a single question sent to the user’s CTV device DPG Media and Brand Metrics announce the launch of a breakthrough in the measurement of CTV advertising for DPG Media’s leading streaming platform, VTM GO. The new solution allows advertisers on VTM GO to […]
GumGum, the contextual-first technology leader transforming digital advertising with AI-powered, non-invasive data and media solutions, is proud to announce that it has achieved SOC 2 compliance for the GumGum Platform™ and its core offerings—GumGum Contextual, GumGum Attention, and GumGum Creative. This significant achievement follows SOC 2 compliance achieved for its Contextual platform in 2023 and […]
Together, the two companies aim to provide new, digitally enriched TV audience insights in real time, enhancing transparency and efficiency in cross-device campaigns. Utiq, the European adtech company with a unique telco-powered first-party identifier, today announces its groundbreaking partnership with All Eyes On Screens (AEOS), a data provider and solution specialist for real-time measurement and […]
Extending advertiser reach on one of the world’s leading smart TV operating systems, Teads now enables exclusive access to Hisense’s prominent content selection portal in the UK, US, Mexico, Brazil, Italy, Australia, and Canada Teads, the global media platform, today announced an exclusive international partnership with VIDAA USA, the Smart TV operating system company powering Hisense Smart TVs […]
Success driven by new technology innovations, client expansion, and strategic integrations, as the company shapes the future of partnership management impact.com, the world’s leading partnership management platform, announced today its 2024 company growth and strong performance, driven by client and agency partner growth, new product innovation and development, and new integrations. Powered by trends where […]
Identifies Which Messaging & Content to Optimize for Stronger AI-Driven Results Need for New Tool Confirmed by YouGov Research: 66% of Gen Z Turn to AI Tools Like ChatGPT for Brand, Product & Service Recommendations The Brandtech Group’s Jellyfish has unveiled its exclusive Share of Model™ Platform – a first-of-its-kind solution that enables companies to analyze […]
White paper considers the current challenges and opportunities for the sector, amid great leaps in AI and first-party data use Ad networks face a broad range of challenges in 2025 as they grapple with privacy concerns, regulatory issues and a $50bn ad fraud threat. But the opportunities presented by new technology, contextual targeting and growth […]