Nelsons, one of the world’s leading and Europe’s longest established manufacturer of natural healthcare products, has announced the launch of its newly revamped website, offering a modern look and feel, improved functionality and rich content, created with the user experience firmly in mind.
The site, built by Kagool on Sitecore 9, takes full advantage of all the inbuilt features Sitecore offers. Delivered using Sitecore Helix best practice, the site has been completely redesigned to help customers, agency partners and potential candidates understand Nelsons’ mission to inspire generations to live healthier, happier lives through sections such as Our Values, Our Story, Quality Standards and most importantly, Our Brands.
Also launching simultaneously are three new dedicated brand websites for RESCUE, Bach Original Flower Remedies and Spatone, which give Nelsons’ global brands their own digital platforms to connect with consumers.
“We are really excited about our new global website launches. We know our consumers are searching online for information about their health and wellbeing and with more relevant online content that is easier to navigate they will offer consumers lifestyle tips and advice as well as communicating the benefits of Nelsons natural healthcare products,” said Cris Burson-Thomas, Nelsons Chief Marketing Officer. “We are particularly pleased with some of the functionality on our branded sites and will soon be launching a Remedy Chooser on BachRemedies.com, which will make it easier to personalise the self-care system for the customer.”
Karen King, Account Manager at Kagool adds, “We are tremendously proud of the work we have done for Nelsons. The new websites give Nelsons the ability to generate engaging global content easily while the multi lingual mobile optimised sites for the Spatone, RESCUE and Bach brands successfully position Nelsons as an innovator and specialist in their field.”
Nelsons’ new website will be updated on a regular basis with news of product launches, business activity, events, and blog content.