The AI-powered feature enables marketers to interact directly with their analytics data, making it easier to identify trends, spot key issues, and receive suggestions in real-time
Global Mar-Tech leader and Marketing Cloud provider,Mapp, today announces the launch of Mapp AI Chat. The innovative tool is designed to transform how marketers analyse their data and extract actionable insights to optimise marketing campaigns.
As part of the Mapp AI Assistant package, Mapp AI Chat is powered by advanced ChatGPT4o algorithms and enables marketers to ‘talk with their data’ — all while ensuring full data confidentiality. This simplifies the process of understanding and analysing complex information. It also answers questions, provides explanations, offers actionable recommendations, and performs advanced data analysis in real-time.
Delivering a more intuitive experience, Mapp AI Chat has been designed to tailor data insights to the specific needs of each user. Now data scientists, eCommerce managers and marketers can break down complex analytics into clear, digestible insights. This includes executive summaries, key findings and correlations, and strategic recommendations – prompting critical follow-up questions to enable users to dive deeper into their data.
Simplified data interpretation: Mapp AI Chat breaks down complex digital analytics into easy-to-understand executive summaries, making it simpler for marketers to draw key trends and insights from their data.
Customer behaviour insights: dive deep into user engagement metrics to refine strategies and personalise campaigns more effectively.
Tailored recommendations: Mapp AI Chat provides personalised strategic recommendations and follow-up questions based on the user’s role. It also encourages further exploration by recommending further analyses of specific data points.
Ad-Hoc Data Queries: address unexpected changes in key metrics, and fix issues promptly.
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