TyC Sports is the leading sports channel in Argentina and keeps strengthening its bond with fanatics in a country that breaths football with fun and popular campaigns created by Mercado McCann.
In its latest TV Spot we see a group of friends of a neighborhood football club telling a joke about one of them. They recollect a crazy promise one of them made if his club got to a higher division in the league. However, eventually he had to walk the talk.
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