Only For Children: Child Abuse Ad Shell

Here’s a brilliant Ad Shell idea designed to raise awareness for Child Abuse, but also to communicate directly to the child (complete with phone number to call), without the parents or potential aggressors even knowing.

Taking the average height for adults and children under 10, they created two different messages based off the viewers height/perspective, then using an outdoor lenticular the ad shows adults an awareness message, while children see a message offering help directly.

  Advertising, Child Abuse, Children, Creativity, Crime, Help, Innovation, Kids Adults, Promotion, Shell