Lillet, a premium French aperitif created in 1872 and a jewel in the Pernod Ricard crown, has chosen McCann to deliver a new positioning and global campaign platform for the brand.
Prepared in the Maison Lillet distillery in Podensac, a small village south of Bordeaux by a dedicated team of fewer than ten people, Lillet comes from a subtle blend of wine and fruit infusions prepared by the cellar master using methods passed down since the 19th century. Subtle and refreshing, Lillet is perfect in long drinks and pairs effortlessly with a splash of bubbles.
Charlotte Geng – PERNOD RICARD INTERNATIONAL Marketing Manager, APERITIF BRANDS – said, “The McCann team has impressed us throughout with their fresh creative and strategic thinking. We believe our partnership together will help to take Lillet to its next level of growth.”
“Our brand Lillet is steeped in heritage and history – much like McCann – and after a year of delivering inspirational work for Chivas, we can’t wait to see what McCann have in store for our beloved Lillet range.”
Sheryl Marjoram, CEO at McCann London said, “There is nothing sweeter than winning more of an existing client’s business. We are incredibly proud of our strong partnership with Pernod Ricard and are excited to welcome Lillet into our family. We’ll enjoy a quick round of Vespers before getting stuck in. I can’t wait to show the fruit of our labour.”