Publicis Media UK strengthens leadership team with appointment of Chief Technology Officer

Publicis Media UK today announces the appointment of Andy Cabirdassou as Chief Technology Officer (CTO).

Cabirdassou will lead a centralised team delivering tech, data, product and AI strategies for all clients across Publicis Media UK, which includes media agencies Zenith, Starcom, Spark Foundry, as well as performance marketing specialists, Performics.

An experienced tech and data leader with a proven track-record in driving transformation for clients, Cabirdassou joins Publicis Media from EssenceMediacom where he was EVP, Global Data Science and Innovation. Before this, Cabirdassou held several roles developing high-performing tech and data teams within financial services, gaming and media across both large organisations and start-up businesses. He brings vast experience in creating new revenue streams and creating operating efficiencies for clients through scalable products and platforms.

Cabirdassou joins the Publicis Media UK management team, reporting directly to Niel Bornman, UK CEO.

Niel Bornman, CEO Publicis Media UK, said: “Andy is a standout leader who combines a special mix of deep technical expertise and solid strategic thinking. His background in spearheading transformational work and growth for brands through technology will be key to helping our clients break new ground and shape their future success.”

Andy Carbidassou added: “Following some impressive wins for Publicis Media, my immediate focus will be how we build on that momentum and the value we deliver to clients through innovative and scalable tech solutions. I can’t wait to get started, working alongside Niel and the team to set new standards of excellence in our industry.”

Source: Publicis Media UK

  Agency, Andy Cabirdassou, Appointment, Chief Technology Officer, Publicis Media UK