RAPP UK has appointed Caroline Parkes to the newly created role of Head of Strategic Consulting. Reporting into Shiona McDougall, SVP Strategy, Parkes is tasked with developing RAPP’s strategic breadth and capabilities as well as driving business transformation and growth for existing clients. She will also be helping to guide innovation and creativity across the agency.
Parkes joins RAPP UK with a wealth of experience, having run strategy departments at Proximity, LIDA and Craik Jones. She has worked with some of the UK’s best loved brands including Boots, IKEA, First Direct and Oxfam, winning multiple awards throughout her career. Prior to joining RAPP, Parkes was running her own strategic consultancy where she advised clients on developing their brands and specifically, their customer engagement strategies. Caroline also sits on the DMA Awards committee and is category chair at this year’s awards.
Shiona McDougall, SVP of Strategy at RAPP UK, said: “Caroline’s deep understanding of strategy, creativity and data make her the ideal person to help me lead RAPP UK’s strategic vision. Her experience across the sector and not least her passion for creativity gives us an important edge that I know our clients will relish.”
Caroline Parkes said: “RAPP’s capabilities in data and marketing sciences mean that it’s an agency with its foot firmly placed in the future. Coupled with its creative vision and unrivalled client base make it an exciting place to be and I am thrilled to be part of the team.”
Source: RAPP UK