REVEALED: CUTHBERT CROWNED NATION’S FAVOURITE ALDI PRODUCT

• Over 420,000 shopper votes for Aldi ‘Fan Favourite’ items and famous cake comes out as best thing supermarket stocks
• Aldi’s top 10 Fan Favourite products as voted by shoppers also revealed

He’s the delicious chocolate insect that spawned a host of imitators, skydived for charity from 40,000ft and even appeared in a High Court case – and now Aldi’s famous Cuthbert has been named by shoppers as the UK’s favourite all-time Aldi product.

The supermarket, which opened its first UK store in Birmingham in 1990, asked customers to vote for the items that have kept them returning to the aisles over the last 34 years. Spanning ten categories, including ‘Lunch’, ‘Fakeaway’, ‘Top Tipple’ and ‘Health & Beauty’ as well as ‘Social Media Star’, the Fan Favourite survey looked to settle the score on the nation’s favourite product, from Cuthbert to the Nutoka Hazelnut Chocolate Spread, and award-winning Veuve Monsigny Champagne.

And with over 420,000 casting votes, Cuthbert was the clear favourite, scoring more than 30% of overall votes in the Social Media Star category – the second most voted for product, Magnum Washing Up Liquid, scored 20% in the Cleaning category.

The chocolate treat was first stocked by Aldi in 2019 and fast became a firm party and teatime favourite – while a ‘battle of the caterpillar cakes’ with rival supermarkets resulted in a High Court case in 2021, meaning Cuthbert was temporarily unavailable from shelves.

He made a dramatic comeback in Aldi stores nationwide a few months later with a sky dive to raise money for Teenager Cancer Trust – and now his status as a true icon among British supermarket shoppers is secured.

Winning the nation’s hearts (and stomachs), shoppers will now be able to see Cuthbert, alongside the other category winners, highlighted as a ‘Fan Favourite’ in stores when doing their shopping.

The full list of winning Fan Favourite products include:

• Sweet Treats and Snacks -Belmont Milk Chocolate Digestives
• Lunch -Specially Selected New York Deli Pastrami & Emmental Cheese Sandwich
• Dinner -Ready, Set Cook! Classic Fajita Dinner Kit
• Fakeaway – Carlos Loaded Pepperoni Stuffed Crust Pizza
• Store Cupboard Essential – Bramwells Baked Beans in a Rich Tomato Sauce
• Top Tipple -Pierre Jaurant Sud De France Rosé
• Health & Beauty -Hotel Collection Luxury Hand and Body Wash No.1 Lime, Basil & Mandarin
• Cleaning – Magnum Original Washing Up Liquid
• Best of British – Nordpak Spreadable Slightly Salted
• Social Media Star – Cuthbert

Julie Ashfield, Managing Director of Buying at Aldi UK, says: “There’s never been anything like Cuthbert in Britain’s supermarkets. Well, maybe there’s been a few similarities elsewhere, but we’re rightly proud of our iconic cake, and so it seems are our shoppers.

“It’s been fantastic and fascinating to see what gets the seal of shopper approval across such a wide range of products. With our newly crowned winners set to be highlighted in store, we hope customers will find it easier than ever to find their favourite product.”

Aldi’s winning Fan Favourite products will be highlighted in stores from today with an exclusive Fan Favourite logo.

Source: Aldi UK

  Aldi, Cuthbert, Marketing, UK