The British Masters supported by Sky Sports will return to The European Tour International Schedule for the first time in seven years. The tournament, taking place at Woburn Golf Course will run from the 7th – 11th October and expecting 60,000 visitors over the 4 days.
Working with The European Tour and its leading players Sky Sports want to engage, excite and inspire new and existing golf fans through its on-air coverage, promotion and event staging and activation. To support Sky in their mission RPM have created an experience that allows spectators to try their hand at putting on the panoramic 18th green at Woburn by recreating a replica green inside a giant 14m diameter dome, creating real stand out within the village. By taking part in the challenge of putting a hole in one, fans are entered a draw to win a trip to the Ryder Cup 2016, in the US.
The dome and replica green will also be setting for daily golf master classes hosted by Sky Academy, with golfing stars including three time European Tour winner Nick Dougherty who will try to explain the rudiments of the game. The master classes will be broadcast live on Sky Sports.
The Sky Sports News HQ experience gives fans the opportunity to try their hand at presenting the news at an authentic Sky Sports News HQ studio, which can then be downloaded and shared across their social media channels.
Sky Sports will also be hosting question and answer sessions each day with Ian Poulter, Luke Donald and Lee Westwood in addition to the ‘Sky Sports Thursday’ initiative that saw 15,000 tickets given away for the first day of the British Masters.
Dom Robertson, Managing Director of RPM said: “Having successfully conceptualised and delivered Sky’s Ryder Cup experience we are delighted to continue working with headline sponsor Sky Sports, on the return of the prestigious British Masters; Creating an experience that will inspire, inform and excite new and existing fans about the golf, Sky Sport’s exclusive live coverage and their innovative products Sky Go and Now TV.”
Amanda Marsden, Promotions Manager from Sky Sports added: “The British Masters is a great opportunity for Sky Sports to showcase our superiority in Golf, and provides a great platform for us to engage our golfing audience. RPM have helped us produce a fantastic experience for fans to enjoy throughout the tournament.”