“Soft is the New Strong” in Eric Bompard’s new brand positioning by BETC Luxe

“Soft is the new strong” reads the tagline of French cashmere manufacturer Eric Bompard’s new brand positioning, created by BETC Luxe.

The agency won the client after a pitch earlier in 2017 and now proudly presents its first campaign for the luxury brand.

The campaign consists of three stunning visuals, set to a Parisian backdrop and shot by photographer Clément Pascal. At the same time a film was produced, directed by Gobert et Degove (duo behind TV series The Returned), with a soundtrack signed KCPK.

Source: BETC Luxe

  BETC Luxe, Cashmere, Clément Pascal, Clothing, Eric Bompard, Gobert et Degove, KCPK, Marketing, Soft is the New Strong