Stannah retakes the emotional high ground with new brand campaign

Stannah has launched a new campaign to refresh its famous and iconic brand. Created by Creative Coalition and Bluesoup the “Enjoy the Life Upstairs” campaign aims to help retake the emotional high ground by recognising that it takes all of your home, to be all of you.

The 60 and 30 second TV campaign was directed by Ludo Fealy of Studio 19 and features the classic track, “Up On The Roof”.

The national campaign is timed to support the launch of Stannah’s new range of home lifts with media planning and buying by AMS.

Jennette Carder, Head of Marketing at Stannah group said, “This campaign reasserts our strong category leadership and celebrates the role Stannah plays in helping to maintain the quality of life for so many people.  We are confident that it will help us build the next successful chapter in the long history of Stannah.”

Guy Moore from Creative Coalition said, “These moments in life can feel like a sad milestone of decline and loss but in reality getting a stairlift or home lift is a positive step to keep hold of what means so much.  We wanted to show that Stannah understands just how important continuing to enjoy the life upstairs is to people and to take the brand back to a place that its heritage and leadership deserves.”  

Ben Duhig, Managing Director of Bluesoup added, “We’re excited to have developed this campaign with Creative Coalition and to have found a client in Stannah who believed in it.  It reflects our belief that campaigns targeting the grey market should celebrate this life stage instead of talking down to this audience.  It’s a positive and uplifting campaign and one we hope will begin to change the approach to grey market advertising.”

Source: Creative Coalition

  Advertising, Bluesoup, Campaign, Creative Coalition, Marketing, Stannah