Synchrony and The Many Elevate the CareCredit Health and Wellness Financing Solution

Revamped Digital Strategy Unveils Fresh Narratives and Enhanced Offerings for Proactive Wellness

Synchrony, working closely with The Many, today unveils the latest chapter of the ongoing CareCredit “I Can” campaign. The campaign aims to eliminate barriers related to the ‘cost of care,’ shifting the focus from merely addressing immediate needs to fostering aspirational visions for health and wellness.

“Our latest ‘I CAN’ campaign demonstrates how CareCredit enables a feeling of freedom and empowerment while helping prepare consumers for whatever life might throw their way,” said Tim Donovan, Chief Marketing Officer, Synchrony. “With CareCredit, cardholders control their health and wellness journey on their terms.”

The “True Love” spot presents a refreshing twist for CareCredit‘s campaign. At first, viewers watch a man seemingly discussing a romantic partner, only to reveal he’s affectionately referring to his dog. This humorous angle, a departure from the more emotional narratives of previous ads, underlines the campaign’s essence: proactively addressing health and wellness costs. With this lighthearted approach, CareCredit broadens its message, emphasizing the importance of health for all loved ones, including our pets, and celebrating the aspirational visions of wellness.

The creative strategy for the campaign also had to evolve to keep pace with the shifting consumer landscape. “We’re focusing on aspirational visions for health and wellness, not just immediate needs,” says Josh Paialii, Head of Creative at The Many.

Credits

• Client & Team:  CareCredit

• CMO: Tim Donovan
• Sr. VP Marketing: Tuck Ross
• VP, Consumer Marketing: Robin Shulman
• Assistant VP, Consumer Acquisition Digital Marketing: Colette Williams
• VP, Social & Content Strategy: Minali Liyanage
• VP, Consumer Lifecycle Marketing: Holli Christopher
• AVP, B2B Lifecycle Marketing: Erin Rose Brown
• Social Media Marketing Manager: Tom Curtain

• Campaign Title:  2023 I CAN
• Execution Title: “Fan,” “True Love,” “Growing Up,” “Smile”  
• Agency: The Many
• Chief Creative Officer: Josh Paialii
• Creative Director(s): Annie Johnson, Jacque Vavroch
• Associate Creative Director(s): Scott Menzie
• Copywriter(s): Eli Shapiro
• Account Service: 
  • Managing Director: Maggie Cadigan
  • Group Brand Director: Gil Lang
  • Sr. Brand Manager: Jonathan Menager
• Designer: Steven Nguyen
• Photographer: Shayan Asgharnia
• Head of Production: Ayanna Hart 
• Production Company & City: The Many Studios, Pacific Palisades
• Director: Docter Twins
• Executive Producer (production co): Chloe Scott (The Many Studios)
• Producer (production co): Adam McGinnes  (The Many Studios), Katherine Fraser (The Many Studios)
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• Editorial Company & City:  Work Editorial 
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• Music Company & City: Wolf At The Door 

Source: The Many

  Advertising, Campaign, CareCredit, Marketing, Synchrony, The Many