For a brand, a long-standing heritage and originality or its ability to innovate and lead the way are some of the most valuable assets. However, heritage and innovation are rarely attributes of the same brand. Typically, brands pick one or the other. On the one hand, brands that thrive on innovation tend to look forward […]
On-site agency OLIVER has unveiled its new instalment in 3M’s Workers’ Choice campaign. The latest film, Larry and Barry, is being rolled out across social media to cement 3M’s status as the go-to supplier of health and safety products for companies throughout the UK. The quirky B2B campaign promotes 3M’s PELTOR Protac III Headsets, […]
Metia Group, a global B2B marketing agency, has launched the New Truths for Brands Study 2017. The study was announced by Misia Tramp, Vice President, Customer Experience Strategy and Insight, Metia Group, during her keynote presentation at Brandwatch’s Now You Know (NYK) conference. NYK is a two-day conference held in London, 17-18 October and attended […]