To mark the National Down Syndrome Society’s (NDSS) 40th anniversary, the organisation has partnered with Saatchi & Saatchi New York to challenge the limitations imposed on people with Down syndrome. This digital and social campaign furthers the conversation following last year’s noteworthy Law Syndrome launch, which propelled legislation to reform the complex and misguided laws that hinder the […]
In celebration of VIA Rail’s 40th anniversary, the Canadian railway company, together with Cossette, launched the Canada-wide VIA40 campaign and contest with a historic twist. Together, they created tickets upcycled from the steel of a major part of VIA Rail’s history to mark the milestone. VIA Rail is reusing its past to propel 40 […]
When Renault started in Formula One, 40 years ago, they equipped their car – the RS01 – with a revolutionary turbo-charged engine. As it was foreseeable, when new technologies are introduced, technical difficulties and reliability problems cropped up. So the yellow RS01 often entered the stands lane streaming white smoke. Ken Tyrrell, the boss of […]
To celebrate its 40th Anniversary The Prince’s Trust has launched a year-long campaign to reconnect with everyone who has been part of the charity’s history. The aim of the #partofPT campaign is to galvanise The Prince’s Trust’s network of supporters, volunteers, partners and young people to share their own Trust memories on social media, so […]