Increasing the odds: DX success comes in the form of a three-legged stool says 438’s Andy Whitmore

Increasing the odds: DX success comes in the form of a three-legged stool says 438’s Andy Whitmore

Success comes in the form of a three-legged stool, says Andy Whitmore of 438 Marketing A new study has been released exploring how employee engagement campaigns can help improve the odds of successful digital transformation by more than two and a half times, from 28 percent to 73 percent1, a claim made by Saïd Business […]

Cringeworthy comms according to Gen Z employees

Cringeworthy comms according to Gen Z employees

“Generation Z, born between the mid-1990s and early 2010s, is entering the workforce with its unique set of expectations and preferences’ says 438 co-founder Andy Whitmore. “What this generation of digital natives isn’t expecting are the outdated methods that so many large, and supposedly ‘forward thinking’, innovation-led organisations are still adopting to ‘engage’ with them […]

Change in direction drives best ever financial performance for brand communications agency

<strong>Change in direction drives best ever financial performance for brand communications agency</strong>

438 Marketing, with offices in Cheshire and London, has for the first time tipped over the £3 million revenue mark, a landmark achievement it is attributing to a significant uptick in delivering strategic marketing solutions for international businesses. The agency, which lists PepsiCo, Element Materials Technology and Waters within its client partner portfolio, was founded […]

438 Marketing Promotes Helenka Hodnett To Managing Director

438 Marketing Promotes Helenka Hodnett To Managing Director

438 Marketing has promoted Helenka Hodnett to Managing Director after a 14-year career with the agency which has seen her play a pivotal role in securing major clients and business growth. Helenka, joined 438 in 2007 as a graduate recruit and has risen through the ranks to be promoted from the role of Client Services Director […]

438 adds PepsiCo to client portfolio

438 adds PepsiCo to client portfolio

Brand communications agency, 438 Marketing has bolstered its impressive client list with the addition of multinational food, snack, and beverage corporation, PepsiCo.  The Knutsford based agency, now entering its 15th year, has been appointed to support the delivery of numerous internal communications programmes for PepsiCo’s pan-European Insights department. This month also sees 438 beginning work on a new […]