72andSunny Amsterdam has expanded its team in the Netherlands with a number of new hires as part of its drive to boost its creative power to higher levels. Chris Colliton and Kevin Weir join as creative directors. A strong duo with a phenomenal portfolio of work and a humorous tone, they have specific account responsibility […]
Lynx is promoting its Shower & Shave Foam range of 2-in-1 products in a new series of films that harness the power of ‘Autonomous Sensory Meridian Response’ (ASMR). Created by 72andSunny Amsterdam, they take the form of instructional videos, dubbed ‘Lynx Shavetorials’, aimed at ‘shave curious’ men. The films inspire young men to have fun, […]
eBay brings colourful shopping inspiration to the streets in a UK-wide digital out of home (DOOH) drive designed to bring the online retailers vibrant product lines to life. Popular springtime pursuits and product lines are aligned to real-time weather conditions in a campaign that spans transit, retail and roadside environments and runs until the 8th […]
Axe, famous for revolutionizing the male fragrance category and for its iconic advertising, is redefining the category again. In a marked evolution of its positioning, the Unilever owned brand is launching an expansive new range of male grooming products, including daily fragrances, shower gels, hair styling products and more. The new range will be backed […]
To celebrate the arrival of autumn 72andSunny Amsterdam and Google are launching the second edition of ‘Les Heures Magiques’ (‘The Magic Hours’) on October 15th: a social campaign and interactive mobile experience that invites Parisians to 31 nights full of inspiring activities to experience after sunset in Paris. Collaborating with both the City of Paris, […]