On July 7th, 2017, Sofía Gómez, a Colombian athlete sponsored by BBVA bank, dived 84 meters into the sea to establish the new world record for apnea, a sport scarcely heard of and rarely practiced in the country. During her incredible underwater achievement, she successfully held her breath for 2 minutes and 45 seconds. In […]
AccorHotels is launching a new consumer advertising campaign in the UK that highlights real-life examples of spontaneous acts of service from its ibis, Novotel and Mercure hotels. Created by Brothers and Sisters, the first work from the agency since it won the account in January, the multi-million pound âFrom the Heartâ campaign will play on […]
O2 has unveiled the evolution of its galvanising #FollowTheRabbit campaign, created by VCCP. Building on the success of 2017’s launch and the mantra that life doesn’t come with catch up, 2018’s campaign focuses on the power of shared life experiences that only live music can offer. At the heart of the campaign is that in […]