Bytedance selects PingPong Digital as first European digital agency partner

Bytedance selects PingPong Digital as first European digital agency partner

PingPong Digital, the largest European digital agency to specialise in Chinese marketing, has been selected to be the first official European partner for Douyin and Toutiao, both owned by Bytedance, which also owns TikTok.   As a partner to both apps, PingPong Digital is offering Western brands and international advertisers a unique mix of communication options […]

OfferMoments strengthens its leadership team ahead of major growth plans

OfferMoments strengthens its leadership team ahead of major growth plans

Innovative¬†advertising¬†platform OfferMoments, has enhanced its management team with the appointment of several new directors to its board after receiving a significant wave of investment. As part of its future growth plans, which will see the company launching an innovative new Out-Of-Home (OOH) advertising product, OfferMoments has greatly expanded its board members to lead on its […]

Advrty releases an immersive advertising platform for virtual reality

Advrty releases an immersive advertising platform for virtual reality

Ad tech company Advrty introduced the beta release of their patent pending VR platform for native advertising. The company makes immersive ads seamlessly integrated into three-dimensional worlds of VR games and applications. The platform enables advertisers and brands to meet their consumers in new and innovative, context-driven experiences. The technology will be presented at Pocket […]