Full-service creative agency Barrett Hofherr has launched a multimedia campaign for DXL, the largest integrated commerce specialty retailer of Big + Tall men’s clothing and shoes. The agency won the assignment in January and is creative AOR. Mediassociates handled the media planning and buying. 40% of the male population in the United States is considered […]
There’s more to America’s oldest QSR chain than classic All American Food in first brand campaign from agency Cornett A&W Restaurants are more than just convenient places to grab a quick bite to eat. Since 1919, they’ve been cherished community hubs where everyday moments turn into lifelong memories. This is the truth behind the QSR […]
McDonald’s Philippines has launched ‘Ride the Arches’, a pedal-powered movement that turns McDonald’s restaurants into cycling refueling stations. The movement began after McDonald’s noticed that more and more of its 700+ stores in the Philippines were becoming the stopover of choice for cyclists, and began to invest in Bike & Dine infrastructure in 2021 – […]
Ahead of the much-anticipated sports season, new campaign by AMV BBDO and Spark Foundry features hilarious ways Currys colleagues are keeping distractions away With the summer tournaments season looming, the UK’s largest tech retailer, Currys unveils a new campaign ensuring customers they will get the best tech advice amidst the football frenzy. Teaming up with […]
The project alerts to the point of no return in the Amazon Rainforest As the Amazon Rainforest faces unprecedented threats from deforestation leading to desertification, Vivo, the most sustainable company in Brazil and the whole of Latin America, joined forces with indigenous communities and environmental organizations to launch the groundbreaking “Amazon Desert Rally.” To draw […]
Very has unveiled its new long term fashion platform, ‘Haus of Flamingo’, with the launch of a summer campaign that invites everyone to embrace their inner flamingo and elevate their summer style. The platform, which has been developed in collaboration with The Gate, combines the sentiment of Very’s brand proposition, ‘let’s make it sparkle’; the […]
Bold Creative Strategy Breaks Free From Senior Care Tropes To Get At Deeper Truths About Aging Amid a Presidential election where both candidates’ age is an issue, agency Little Hands of Stone has decidedly thrown out the notion of young and old with their new “Aging Is Life” campaign for Aegis Living, the Bellevue, WA-based senior living provider with 36 […]
Today, Practice Plus Group, one of the country’s largest independent providers of NHS services, debuts its first TV campaign for its self-pay surgery brand, Wellsoon. “Back to your Best” is a 30-second spot created by BC2, Bountiful Cow’s brand consultancy and the groups in-house creative shop Supernova, with ECD Barnaby Girling, Agile Films, and illustration […]
franklyfluent’s guerilla campaign brings to life what happens when translation goes wrong Creative translation agency franklyfluent has launched ‘Hard to Make, Easy to Break’, an outdoor guerilla and digital campaign showcasing how important creativity and craft are when it comes to brand translation. This week, mobile billboards have been strategically placed across London sporting deliberately […]
Checkatrade, the UK’s most well-known trade directory which connects consumers to trades, has launched a new campaign and brand platform. The campaign positions Checkatrade as the trusted home improvement partner, giving consumers the confidence to take on jobs in the home with their quality trade members. The Let’s Do This platform and campaign, developed with St Luke’s, marks […]