Socially-led creative agency, We Are Social, has partnered with Lucozade to celebrate the return of fan favourite flavour, Grafruitti. After initially launching in 2015 as a limited edition release, Lucozade has brought back Grafruitti “For the Believers”. Tapping into its strong online community and nostalgic love for the flavour, Lucozade began teasing fans in early […]
Brand reduces the size of its sandwich to match that of its main competitor In a new campaign created by AlmapBBDO, Burger King® introduces a version of its classic sandwich that is 30% smaller: the Whopper®, now in a “Small Whopper®” size. The initiative highlights the format by comparing it to competitors’ “Big” sandwiches. In […]
BETC HAVAS campaign links intimacy to pay equity, safety and recognition in a twist on category conventions Jontex, a sexual wellness brand from Reckitt in Brazil, used Women’s History Month to challenge how the category defines female pleasure – moving the conversation beyond sex and into rights, recognition and everyday autonomy. Created by BETC HAVAS, the […]
New work was developed in collaboration with BBH and Merman In an era where human tragedy has become bingeable entertainment, charity Missing People is fighting to change the narrative. Partnering with BBH London and Sharon Horgan’s production company Merman, the charity has launched a provocative campaign that challenges audiences’ growing thirst for true-life tragedy. Whilst […]
“ONLY” reclaims the brand’s iconic status in the beer category Peroni Nastro Azzurro, the world’s Number 1 premium Italian lager, has launched its new global platform, “ONLY”. Created by McCann London, the platform positions the brand as a stylish, Italian icon of the beer category, defying category conventions to bring boldness and iconicity back to […]
Smint – the UK’s No.1 sugar-free mints brand¹ – is scaling up its ‘Refresh and Reset’ platform with its most ambitious campaign to date. The launch comes as Perfetti Van Melle cements its position as the leading manufacturer in sugar-free mints, with Smint and Mentos driving growth as the fastest-growing brands in refreshment across value, volume […]
The UK’s largest bakery brand, Warburtons, is serving up a feast for the ears this March, bringing the voice of the world’s most famous storyteller, Morgan Freeman, to Baker Street London Underground station. For two days only, the Hollywood legend will move away from narrating blockbuster hits on the silver screen to narrating Londoners’ commutes, as […]
Since its inception, Chosen Foods‘ goal has been to do good in the world by being good for the world, replacing bad fats with the good fats of 100% Pure Avocado Oil across the kitchen pantry. To make good fats more accessible and not sacrifice taste, Chosen Foods launched a complete line of salad dressings in […]
Opopop will debut chainwide across thousands of Walmart stores this month Raindrop, the full-service creative, branding and performance agency, recently launched a humorous and attention-grabbing campaign for microwave popcorn brand Opopop, the creators of Flavor Wrapped™ popcorn kernels, that demonstrates why this flavor-packed snack deserves to be the star of your next movie night. The campaign, running […]
Pepsi MAX announce the launch of its latest integrated campaign, #BetterWithPepsi. Built on a major mealtime mistake, that too many people forget the drink. Pepsi’s new campaign playfully calls out the ultimate oversight, because a great meal without a Pepsi MAX? That’s criminal! Through a disruptive multi-channel rollout Pepsi MAX is hitting the streets, the […]