Crossfire Hurricane, the Rolling Stones’ premium rum launching globally this month with Kite Drinks in collaboration with Universal Music Group and global rum authority Ian Burrell, arrives with a complete brand reconstruction delivered by Fred & Farid New York. The agency was responsible for the brand positioning, the visual identity, the print poster campaign, the […]
The History of Advertising Trust (HAT), custodian of the world’s largest archive of UK advertising, turns 50 this year – marking a significant milestone in the history of the British advertising industry. Founded in 1976, HAT has spent half a century collecting, preserving and cataloguing the creative output of an entire industry: over 10 million […]
The Corner has launched its latest campaign for MOSS, introducing the Summer 2026 collection under the creative campaign ‘Bring Back Stories’. Building on the platform of ‘Men of Style + Substance’, introduced last year, the new work takes the MOSS man into a more story-led, emotional territory. At the heart of the campaign is MOSS’ […]
Microsoft and Droga5, part of Accenture Song, are blurring the line between study and play in a new Windows campaign for college students, led by the hero film “Doppelmode.” Built around the idea “Two Worlds. One Machine.” The work brings to life how today’s students can seamlessly move between productivity and play on a Windows […]
The digital ads will leverage GumGum’s AI-powered data engine, the Mindset Graph™, following a successful BETA activation with Heineken The Heineken Company has worked with GumGum, the Mindset Company™ transforming advertising, for a new digital campaign showcasing the laidback vibes of premium Spanish lager Cruzcampo. The campaign includes a video that features a man perched on a […]
The workday comes to an end. You decide to crack open an ice-cold Stella Artois as a reward for all your hard work. You deserve it… go for it. But just as that incredible golden liquid touches your lips, you hear your boss about to walk in. Your survival instinct kicks in, and you hide […]
For many Canadians, Victoria Day signals the unofficial start of summer. And since nothing says summer like ice cream, this long weekend, PC Insiders Report is turning the sweet siren sounds of the neighborhood ice cream truck into free ice cream for all. With The PC Insiders Report Taste That Tune, Ontarians will have a […]
Created and produced by Papaya Films, the energetic spot introduces a multitasking octopus mascot to show how Quo helps businesses never miss an opportunity For many growing businesses, juggling customer calls, messages and day-to-day operations can feel like an impossible juggling act. Missing one call could mean losing a valuable new customer – all while […]
Building on the insight that the same 24 years that separated Brazil’s third and fourth World Cup titles now separate the fifth title from a possible sixth, the campaign connects football to the whisky maturation process and offers exclusive experiences featuring the rare liquid. Few moments have the power to unite the world around a […]
Campaign recreates historic moments of the Brazilian National Team with appearances by Carlo Ancelotti and Ronaldo to reinforce the belief in the sixth title On the eve of the 2026 World Cup, Brahma continues its “Tá Liberado Acreditar” (Let Yourself Believe) campaign, a movement inviting Brazilians to reclaim their confidence in the National Team and […]
