Co-op takes on the ‘big shop faff’ with latest ‘Pop to Co-op’ campaign

Co-op takes on the ‘big shop faff’ with latest ‘Pop to Co-op’ campaign

New work from VCCP champions Aldi Price Match, showing customers they can get great value on everyday essentials without the hassle of a big shop Co-op Food, the UK’s leading convenience retailer, launches the latest chapter of its ‘Pop to Co-op’ creative platform, encouraging members and customers to leave the ‘big shop faff’ behind and get […]

IN BRAZIL, WOMEN STAYED AT THE STADIUM BECAUSE HOME WAS MORE DANGEROUS

IN BRAZIL, WOMEN STAYED AT THE STADIUM BECAUSE HOME WAS MORE DANGEROUS

Esporte Clube Bahia, one of Brazil’s most iconic football clubs, has partnered with the United Nations Population Fund (UNFPA) and independent agency Propeg to launch “Third Half,” a campaign confronting the rise in violence against women on football match days. For women at Bahia’s Arena Fonte Nova, the final whistle did not mean it was […]

Legora puts Aaron Judge in focus in new U.S. campaign

Legora puts Aaron Judge in focus in new U.S. campaign

Swedish legal tech company Legora turns Aaron Judge’s greatest asset, his ability to shut out the noise and focus on the pitch that matters, into a metaphor for how AI can help legal teams work. Earlier this year, Legora announced a multi-year partnership with Aaron Judge and the New York Yankees. Now, the AI company […]

Hot Lava Puts Arrow Electronics on the National Stage with IndyCar Season Finale Spot

Hot Lava Puts Arrow Electronics on the National Stage with IndyCar Season Finale Spot

New work from the “Smart to Intelligent” platform debuts during FOX’s Mission Foods Grand Prix of Monterey at WeatherTech Raceway Laguna Seca Independent agency Hot Lava is debuting new work for Arrow Electronics during The Mission Foods Grand Prix of Monterey at WeatherTech Raceway Laguna Seca. Airing nationally on FOX, the :30 spot, titled “The Speed of Arrow,” extends Arrow’s […]

ManiLife launch their First-Ever TVC with Wonderful Things To Deliver An Unhinged Send-Up of Seductive Food Ads

ManiLife launch their First-Ever TVC with Wonderful Things To Deliver An Unhinged Send-Up of Seductive Food Ads

ManiLife, the cult-favourite peanut butter brand has teamed up with Wonderful Things for their debut television commercial. The 30-second spot features a playful parody of the premium food genre including a seductive female VO in various states of ecstasy paired with lingering close-ups of ManiLife peanut butter in climactic scenarios before pulling out to reveal […]

Guinness heroes the Iconic Harp in new ‘LoVely’ campaign

Guinness heroes the Iconic Harp in new ‘LoVely’ campaign

Guinness has launched its latest campaign heroing the brand’s iconic harp, creating a modern and fresh perspective of one of the brand’s most distinctive assets, crafted in partnership with AMV BBDO. Launched through an evocative OOH campaign, ‘LoVely’, presents a new expression of ‘Lovely Day for a Guinness’ – the brand’s iconic and timeless advertising […]

Tiger® Beer’s New Global Campaign Celebrates the Power of the Inner Tiger Within Us All

Tiger® Beer’s New Global Campaign Celebrates the Power of the Inner Tiger Within Us All

Tiger® Beer has launched a brand campaign that challenges conventional ideas of courage, framing it not as something extraordinary or reserved for the fearless few, but as an inner strength people already carry within. Created in partnership with LePub Singapore, the campaign comes to life through a cinematic hero film introducing Tiger’s new creative idea, […]