Sun-Maid raisins are “breaking up” with fruitcake just in time for the 2023 holiday season, the Sun-Maid Growers of California recently announced. The decision to split with the holiday dessert many people love to hate—88% report an aversion to the often regifted delicacy—includes a desire to find a new dessert partner that showcases the versatility […]
Colman’s, the UK’s number one mustard brand, is reigniting its historical partnership with Norwich City FC to ‘Bring the heat’ for the Canaries’ festive fixtures. The ‘Bring the Heat’ theme celebrates the hot and spicy flavours of Colman’s English mustard and the rich local heritage of the original English mustard brand, which is still processed in […]
Fruit juice company EAGER, has launched its first outdoor advertising campaign embodying the brand’s irreverent spirit and playfulness – lifting the lid on everyday juice problems (that aren’t really problems). Inspired by insights from their ‘Extra Ordinary Survey’ – a tongue-in-cheek survey that asked juice drinkers up and down the country questions about juice, life and […]
All People All Places (APAP), a charity dedicated to helping vulnerable people overcome homelessness, has today unveiled a hard-hitting new billboard in London, filled with items essential for surviving on the streets in the harsh winter months. The billboard is the brainchild of APAP and Cogent, an independent marketing agency that counts high-profile brands among […]
Ever since McDonald’s created the Big Mac in 1967 the burger has had an economic index named after itself, a museum dedicated to its history and in Sweden people order a Big Mac every third second. Despite its celebrity status, Big Mac has been lacking something most icons have – an autograph! Therefore, McDonald’s Sweden […]
Celebrating Christmas in Japan is a little different to other parts of the world. The holiday is a romantic one, deemed a pre cursor to Valentine’s Day, much less about family, more about lovers. For their 2023 Christmas campaign, condom brand SKYN gives a whole new meaning to the ‘Blind Date’ – a romantic meeting […]
Today, VIOOH, the leading premium global digital out of (DOOH) home supply-side platform, announced a partnership with the Carbon Intelligence Platform, Cedara, a supporter of Ad Net Zero. In an industry first for a programmatic DOOH (prDOOH) player, VIOOH has shared publicly its impression intensity carbon emissions (grams CO2e) per ad impression for 2022, which […]
Carlsberg and Liverpool F.C. proudly announce a 10 year extension of their historic 30 year partnership – the longest running in the history of the English Premier League. The celebratory global campaign includes some of the most important characters at the club: the fans. ’10 More Years. Inked’ stars the forearms, biceps, backs, arms, legs, […]
Developed by AlmapBBDO, the film, set to “I’ll Be There”, by the Jackson 5, invites people to “Make Your Love Present” and fully experience everyday life In an era of overstimulation, being fully present is increasingly rare, and “artificial intimacy”– the phenomenon in which we neglect relationships and our routines – has a direct impact on […]
Campaign from Jung von Matt shows feats of athleticism from ‘invisible’ heroes A powerful new campaign from McDonald’s Germany and Jung von Matt SPORTS advocates for greater visibility in para sports, by portraying “invisible” feats of athleticism. In the spot, “We the (in)visible,” athletes in various disciplines such as wheelchair basketball, Para swimming, or Para athletics […]