Campaign Stars Iconic Feline Actor, Focuses On What Cats Need PrettyLitter, the brand known for creating the World’s Smartest Cat Litter has launched an integrated advertising campaign with brand performance and creative agency, Raindrop. The campaign highlights PrettyLitter’s color-changing crystals, which turn the litter box into a simple, effective way to monitor your cats’ health. Titled […]
YoPRO launches a bold new campaign in Spain using its brand ambassador like never before. Most brands working with athletes show them doing what they do best: dominating and winning. But YoPRO is not like any other sports brands. They don’t celebrate perfection, they celebrate progress and progress is never a straight line. It’s messy, it’s […]
President’s Choice food products have been staples in kitchens across Canada for over 40 years. Yet the private label is no longer defined by food alone. From healthcare to banking, today’s PC offers Canadians a world of products and services. And that world comes to life in epic fashion in its new campaign. ‘Possible lives […]
The Irish National Lottery is taking a transformative step in how it engages the nation, moving from a product first approach to a brand led strategy designed to put dreams back at the heart of its story. Its new platform, Dreams Waiting To Happen, created by Folk VML, marks a major evolution, giving fresh meaning to […]
Covered California has launched a new brand marketing campaign – For the Love of Californians – to help bring the organization’s mission to more Californians ahead of its open enrollment season, which begins November 1. This new brand campaign, created in partnership with VML, comes at a time when federal changes to health care coverage are causing significant changes […]
Four-week marketing campaign to run in New York City subways, high-impact Manhattan billboards, major US podcasts and more The Guardian, a 204-year-old global, independent and reader-funded news organization, today launched its first major US marketing campaign, highlighting the Guardian’s distinctive role within the US media landscape: “Journalism that’s global, independent and free.” The campaign will […]
Indie New York Agency Taps Influencers to Show Why Lyft Is the Best Way to Navigate the Challenges of New York and San Francisco SpecialGuest, the independent, fully integrated advertising agency, has launched an influencer-led campaign to show Gen Z and Millennials why Lyft, which also offers Citi Bike rentals in app, is the obvious first choice for […]
Launching ahead of World Cleanup Day, the clothing line – designed in collaboration with artist Marta Morientes – is inspired by litter picked out of East London’s canals While there’s no shortage of rubbish advertising around, it’s generally not something agencies set out to create. But independent creative agency DUDE London is making an exception […]
Animated Taco & Iconic Bottle of Soda Show Why They Are the Perfect Pair Fortnight Collective, the independent advertising and branding agency, is launching a humorous new ad campaign for Jarritos, Mexico’s best-selling soft drink. The campaign broadens the brand’s U.S. presence and reinforces Jarritos as the ideal partner for tacos, one of the fastest-growing American […]
In the first campaign by VCCP since winning the account, Co-op Funeralcare establishes itself as the brand that helps ‘own your goodbye’ Co-op Funeralcare and creative agency of record VCCP have today launched a new integrated campaign, ‘1 Brilliant Life’, that places the power back into the hands of families and individuals, whether planning ahead or arranging a […]